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- To educate Africans about the dangers of sexual exploitation of children locally and globally with particular emphasis on the commercial sexual exploitation of children.
- To provide training to organizations, individuals, educational institutions and other non-governmental organizations on how to protect children from abuse.
- To assist African countries develop effective and relevant strategies to prevent and counter abuse and neglect of the youth and children.
- To form a bond and work closely with the tourism industries in Africa, encourage agents, industry bodies, travel magazines and tourism training schools to participate in the campaign to end child
abuse.
- To work with law enforcement agencies to ensure that current laws are enforced and to advocate for effective laws, and strategies in dealing with child abuse and neglect.
- To work with the Internet industry to end child pornography on the internet.
- To encourage and strengthen other NGOs in the region to become sustainable and financially independent through membership, marketing and provision of free training.
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